MAD ABOUT CURLS

MAD ABOUT WAVES

Mad about Waves is the holistic care and styling range dedicated to creating beautiful waves

MAD ABOUT LENGTHS

Dare to go longer with Mad about Lengths, a regime dedicated to maintaining healthy lengths

MAD ABOUT

Mad about is a holistic care and styling regime dedicated to respecting every hair texture type, for gorgeous, lasting waves, curls and lengths

MAD ABOUT CURLS

Today the world is moving towards authenticity. With a shift in attitudes, people are feeling empowered to be unique, embracing their personality and natural beauty.

Mad about Curls is the holistic care and styling regime dedicated to respecting and protecting each and every unique pattern. For gorgeous, lasting curls to be proud of.

Embrace your curls and be Mad about them!

THE TECHNOLOGY

The Mad about Curls & Waves protocols combine gentle cleansing formulas with the revolutionary long-resistant Aquarine Complex.

The formulas intensively moisturise and strengthen the hair, while providing a care shield, for touchable definition and protection against breakage and heat. Accentuating and beautifying the hair’s original pattern, it will make you Mad about Curls & Waves.

The Aquarine Complex is a combination of Polyamide-1 and product-specific care ingredients, integrated into each formula according to each stage of the protocol, to provide intense moisture and improved definition. To ensure that hair benefits fully from the Aquarine Complex, it is recommended that Mad about is used as a holistic care and styling regime.

PRODUCT RANGE...

A gentle sulfate-free* formula for curly hair with Aquarine Complex that cleanses the hair while moisturising and helping to give curls definition that lasts.

Who is it for:
Thickness: fine to coarse
Texture: curly
Patterns: loose to tight curls – 3A, 3B, 3C

What it does:
• Gently cleanses all curl types
• Provides hair with softness and manageability
• Strengthens the hair**
• Heat protection up to 80°C**

How to use it:
1. Apply to wet hair
2. Work into a rich lather
3. Rinse thoroughly
4. Follow with Mad about Curls conditioning and texturising products

*free of Sodium Lauryl Sulfate & Sodium Laureth Sulfate
**vs. untreated hair strands

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A gentle low foam co-wash formula that cleanses and conditions the hair in one step, without stripping it of its essential moisture. With Aquarine Complex, cleanses the hair while moisturising and helping to give curls definition that lasts.

Who is it for:
Thickness: normal to coarse
Texture: curly
Patterns: medium curls to loose coils – 3B, 3C, 4A

What it does:
• Gently cleanses and conditions hair in one step without stripping its natural oils
• Leaves hair soft, shiny and easy to manage
• Strengthens the hair*
• Heat protection up to 80°C*

How to use it:
1. Apply 5-10 pumps to damp hair and work through scalp and lengths
2. Leave up to 2 minutes
3. Emulsify before rinsing, then rinse thoroughly
4. It is recommended that you alternate the Low Foam Cleanser with Mad about Curls High Foam Cleanser
5. Follow with Mad about Curls conditioning and texturising products

*vs. untreated hair strands

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Intense care treatment that deeply nourishes the hair. With Aquarine Complex, it replenishes the hair, improves moisture and reduces frizz, for definition that lasts.

Who is it for:
Thickness: normal to coarse
Texture: curly
Patterns: medium to tight curls – 3B, 3C

What it does:
• Deeply nourishes curly hair, offering intense hydration for extremely dry curls
• Tames frizz, improves combability and shine
• Strengthens the hair*
• Heat protection up to 80°C*

How to use it:
1. Work into towel-dried hair
2. Leave in for 5 – 10 minutes
3. Rinse thoroughly
4. Follow with Mad about Curls texturising products

*vs. untreated hair strands

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Lightweight styling foam that improves definition while maintaining a naturally soft touch. The formula with Aquarine Complex helps to moisturise and give curls definition that lasts.

Who is it for:
Thickness: fine to normal
Texture: curly
Patterns: loose to medium curls – 3A, 3B

What it does:
• Moisturises dehydrated curls
• Boosts lightweight definition without being sticky or crunchy
• Naturally soft touch
• Strengthens the hair*
• Heat protection up to 80°C*

How to use it:
1. Work into towel-dried hair
2. Twist and scrunch curls with fingers
3. Let it air-dry or use a diffuser on a low setting
4. Refresh the day after with Quencher Oil Milk

*vs. untreated hair strands

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A leave-in or rinse-out conditioner, your choice. With Aquarine Complex, it eases detangling, improves moisture and reduces frizz, for definition that lasts.

Who is it for:
Thickness: fine to normal
Texture: curly
Patterns: loose to tight curls – 3A, 3B, 3C

What it does:
• Moisturises and conditions all curls, easing the detangling
• Contoured, soft, frizz-free, bouncy and shiny curls
• Strengthens the hair*
• Heat protection up to 80°C*

How to use it:
1. As a rinse-out conditioner: work into damp hair, leave up to 2 minutes and rinse out after application
2. As a leave-in conditioner: work into wet hair section by section, then lightly rinse out, leaving in a small amount for extra definition and moisture
3. In both application types, follow with Mad about Curls texturising products

*vs. untreated hair strands

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Pre-Styler or Re-Styler, to be used both before styling and the day after, to protect the pattern while boosting its definition and controlling frizz. The formula with Aquarine Complex and caring oils helps to moisturise and gives curls definition that lasts.

Who is it for:
Thickness: fine to coarse
Texture: curly
Patterns: loose to tight curls – 3A, 3B, 3C

What it does:
• Detangles, defines and protects curls before styling
• Reduces frizz
• Re-shapes curls the day after the protocol
• Strengthens the hair*
• Heat protection up to 80°C*

How to use it:
1. Spray evenly onto wet hair to prepare the curls for styling, or mist over dry hair to refresh and to reshape curls the day after
2. Scrunch and style as desired

*vs. untreated hair strands

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Rich cream with Jojoba Seed Oil to boost moisture and definition while controling the frizz in heavily curly hair. The formula with Aquarine Complex helps to moisturise and gives curls definition that lasts.

Who is it for:
Thickness: normal to coarse
Texture: curly
Patterns: medium to tight curls – 3B, 3C

What it does:
• Calms unruly hair and moisturises dry hair
• Controls frizz and defines the curls
• Creates a shiny finish
• Strengthens the hair*
• Heat protection up to 80°C*

How to use it:
1. Work into towel-dried hair
2. Define the curls with the fingers
3. Leave-in and air-dry or diffuse on a low setting
4. Refresh the day after with Quencher Oil Milk

*vs. untreated hair strands

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New Mad about Curls Superfood has everything needed to enhance the natural texture and beauty of type 4 curls.

Hair types 4A - 4C, also widely known as coily hair, might look very dense and robust, but they are actually the most fragile and have a dry texture with the fewest cuticle layers. Coily hair tends to be very dry, and it breaks more easily and can appear less defined due to its very tight S to Z pattern. Type 4 hair textures have a flat diameter and do not grow as quickly compared to an oval Caucasian hair texture. The main concerns about these textures are dryness, breakage and shrinkage.

Featuring a blend of four superfood oils, the NEW Mad about Curls Superfood Mask and Leave-in treatment intensively nourish, moisturise and strengthen tight textures, to retain natural oils while adding sheen and a soft touch.

PRODUCT RANGE...

A rich care treatment to nourish coily hair. Formulated with Aquarine Complex and a blend of superfood oils, it deeply replenishes, softens and improves the moisture feeling of dry, textured hair.

Who is it for:
Texture: coily
Patterns: 4A, 4B, 4C

What it does:
• Deeply nourishes, softens and strengthens coily hair
• Helps to moisturise dehydrated hair
• Beautifies coily textures and improves shine

How to use it:
1. Work in sections to clean, damp hair
2. Leave up to 10 minutes
3. Emulsify before rinsing
4. Follow with Mad about Curls products
Use also as an intense overnight treatment

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A rich leave-in treatment to balance the moisture level and maintain definition of coily hair. The formula containing Aquarine Complex and blend of superfood oils helps to intensively moisturise and strengthen weak textures.

Who is it for:
Texture: coily
Patterns: 4A, 4B, 4C

What it does:
• Strengthens and maintains definition of coily hair
• Delivers a perceivable moisturised hair feel to extremely dry textures
• Improves natural shine

How to use it:
1. Work into clean, damp hair
2. Leave in
3. Layer with Mad about Curls product and define

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