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BLONDME Care

BECAUSE THE PERFECT BLONDE IS DIVERSE

There are endless shades of blonde.

Blonde can mean anything from subtle sun-kissed hues of light to powerful platinum. It can be as warm as caramel or as cold as ice. Blonde conveys a sense of fun, confidence and sex appeal.

Blonde is one of the most challenging yet aspirational colours – still perceived to be out of reach for most.

The #BLONDESOFTHEWORLD campaign features diverse blondes from 9 global metropolises, each with their personal blonde story. The perfect blonde is diverse – there is a blonde for everyone, irrespective of your skin, hair type, hair colour or gender!

This is a campaign featuring the versatility of BLONDME Colour and premium BLONDME Care range, by creating and maintaining 9 iconic blonde looks in partnership with Refinery29, the leading global media company focused on young women.

BLONDME Care

In partnership with Refinery29



BLONDE SERVICES

 

BLONDME offers a unique Colour and Care portfolio with endless service opportunities clustered into 3 streams: Flawless Blonde, Brightened Blonde, and Polished Blonde.

  • FLAWLESS BLONDE: Let your clients go blonde all the way with strong blonde transformations or maintain their fabulous blondes with a personalised care service for impeccable blonde results.

  • BRIGHTENED BLONDE: Brighten up your clients’ look with strong freehand services or foil highlights or refresh their blonde with a detoxifying service.

  • POLISHED BLONDE: The finishing touch is the most important step to let your client go home satisfied and loyal. Perfect their look with neutralising or tone enhancement services and let it shine from within!

The services within the 3 streams are fully exchangeable and intermixable so you can provide a tailor-made offer covering all your blonde clients' needs.

View our service manual for detailed information on our blonde services
Download BLONDME backwash poster

MEET OUR #BLONDESOFTHEWORLD

DEFYING STEREOTYPES AND EMBRACING THEIR HAIR

 

 

 

 

 

MARIA 

RIO DE JANEIRO

KISS THE SUN AND LIFT YOUR MOOD

 

"Naturally, my hair is dark brown. I’d been blonde before so I was really excited to do it again."

 

Maintain a sun-kissed blonde with the ALL BLONDES Rich Conditioner.

 

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BARB

LOS ANGELES

DON'T LET YOUR AGE DEFINE YOUR BLONDE

 

"I’ve always felt better with blonde hair. Being blonde just suits me
– I think it goes with my face and with my personality."



Brighten a blended blonde with the ALL BLONDES Detox Mask.

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PAMELA

WARSAW

LET YOUR BLONDE DO THE TALKING

 

"The stereotypes about blondes still prevail – things around intelligence or vanity."

 

Preserve a polished blonde look with the ALL BLONDES Light Mask.

 

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SIMREN

LONDON

RETHINK BLONDE, GO BRONDE

 

"The first time I went blonde was when I was 18, so being blonde again reminds me of that time and makes me feel carefree again."



Maintain a dipped blonde with the BLONDE WONDERS Restoring Balm.

 

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DANIELLE

NEW YORK

DROP THE FEAR AND KEEP THE BOUNCE

 

"Ever since I was allowed to dye my hair, I’ve had some kind of blonde going on! Balayage, dip-dye, wigs, weaves, everything."
 

Go for a dusted blonde look and maintain it with ALL BLONDES Rich Mask.

 

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WARDAH

RIYADH

BAN THE WARMTH, KEEP YOUR COOL

 

"I’d never been blonde before, but I’d definitely visualised it and dreamt about it!"



Maintain a radiant blonde with the ALL BLONDES Rich Shampoo.

 

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SANNA

SHANGHAI

MAXIMUM LIFT, ZERO DOUBTS
 

"In the past I went fully blonde, but I’d grown that all out, so I was excited to do this with virgin hair."

 

Go for a blushed blonde and enhance it with COOL BLONDES Neutralizing Mask.

 

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SERENA

PARIS

GIVE YOUR BLONDE A NATURAL UPGRADE
 

"This was the first time I coloured my hair!"



Go for a refined blonde and perfect it with the ALL BLONDES Light Spray Conditioner.

 

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FRIEDER

BERLIN

STAND PROUD, RETAIN YOUR COOL

 

"Naturally, my hair is a very dark brown – though my mum says it has a golden shimmer!’"

 


Maintain a clear blonde with the COOL BLONDES Neutralizing Shampoo.

 

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OUR SYSTEM FOR PERFECT BLONDE


BLONDME Colour and Care have been formulated and developed to work together as a system, delivering ultimate blonde hair quality.

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Discover our 3-step system that ensures iconic blonde results without compromise:
1. BOND PROTECTION
2. BOND CREATION
3. BOND MAINTENANCE

STEP 1: IN-SALON COLOUR

Bond Enforcing Technology interlinks with the hair fibres to enforce strong structural bonds, for minimised hair breakage.

STEP 2: IN-SALON CARE

3D Bond Creation Technology stabilises the structure of blonde hair after the colour service in salon.

STEP 3: AT HOME CARE  
 

3D Bond Creation Technology maintains bonds at home for strength, shine and long-lasting colour results.

BLONDME Care

BLONDME CARE

BLONDME Care caters for all need-based care levels for all blondes and is designed to work together with BLONDME Colour products to maintain the most iconic blonde results

BLONDME Looks

BLONDME LOOKS

Discover the iconic BLONDME Looks and our inspiring services menu! The needs of blondes are diverse and require a portfolio of products and customised techniques to achieve their individual looks

BLONDME Technology

BLONDME TECHNOLOGY

BLONDME is the 1st Bonding colour and care brand with an Advanced Bonding System, with integrated 3D Bond Creation Technology

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© 2021 Henkel