Schwarzkopf Professional are relaunching their existing BLONDME Blonde Toning range, adding 7 brand new shades to the assortment.

Designed specifically to work with BLONDME Bond Enforcing Premium Lighteners, the new BLONDME Blonde Toning range has been developed to improve hair moisture levels and minimise hair damage, thanks to its Bond Enforcing Hydrolock Technology and pH neutral application mixture. Ensuring superior blonde results – for perfectly balanced neutralisation and sophisticated tone enhancement!

The new gel-crème consistency can be applied via brush or bottle, offering colourists more application versatility. The formula is also easier to distribute, allowing for faster application, especially for long hair clients. The new Deep Toning shades provide further service opportunities for clients with darker pre-lightened bases (5-8), perfect for creating lowlights or shadow root.

Explore the BLONDME Blonde Toning Range in full!

"When everything is in flux we turn to the passion, imagination and creativity in all of us. As hairdressers we wake up in the morning to help people invent, reinvent and continually express themselves; whoever they are and however they want to live. Today, we’re celebrating love, life, passion and identity. Welcome to the VivID Collection."

Simon Ellis, Schwarzkopf Professional's International Creative Director

This season, we showcase three brand new trends, each featuring a Catwalk and Salon look variation, ready and waiting for YOU to transform into hairstyles your clients will love.

Embrace natural texture with the latest heroes from the OSiS+ Long Hair Texture range, Texture Blow and Beach Texture.

Specifically developed for long hair, the range makes effortless texture a possibility – and the latest additions are no exception! OSiS+ Texture Blow is Schwarzkopf Professional's first powder-infused aerosol blow-dry mist that eases the blow-drying process, adding texture and volume, whilst OSiS+ Beach Texture is a fine sugar spray for enviable beachy waves.

OSiS+ Texture Blow and Beach Texture join the existing Long Hair Texture line up consisting of a dry texture spray, dry shampoo and conditioner, and a soft volumising powder.

Get ready to embrace long hair styling... watch the tutorials now!

Discover the exciting new colour brand from Schwarzkopf Professional, Chroma ID. Responding to the demand for complete customisation, self-expression and low-commitment hair colour, Chroma ID is Schwarzkopf Professional’s first 100% customisable, semi-permanent mix and tone colour system with integrated Bonding Technology and caring formulas.

With a one-size-fits-all approach no longer relevant for today's salon clients, Chroma ID offers an infintate array of colour options; allowing hairdressers to express their clients' unique identities. From natural blonde tones to striking, bold pink, the mix and tone colour system includes 6 Bonding Color Masks (Intense), 14 Bonding Color Masks, 6 Bonding Color Masks (Home Care) and a Clear Bonding Color Mask.

The vast portfolio of shades is synonymous with the best performing shades from IGORA ROYAL and IGORA VIBRANCE, making it easy to select matching Chroma ID shades for dual, freehand and full head colour services.

By combining integrated Bonding and Low Salt Technology with deeply caring formulas, Chroma ID enables hairdressers to achieve 100% colour flexibility whilst maintaining, and even improving their clients' overall hair condition.

Dare to colour and express every shade of your clients’ personality!

Explore the unlimited shade possibilities from Chroma ID.

Discover Schwarzkopf Professional's 1st Premium Clay Lightener with integrated Bond Enforcing Technology for utmost precision and beautiful, natural-looking blonde results.

Create modern free-hand blonde looks easier, faster, and more efficient than ever before!

BLONDME's Bond Enforcing Premium Clay Lightener is the 1st clay-based lightener with integrated Bond Enforcing Technology that spreads easily and provides complete accuracy with a unique soft-to-solid formula.

Instead of using classic foil highlights, the premium soft-to-solid formula creates an outer-shell that allows the lightener to remain moist inside, while releasing maximum lightening power within the hair. The integrated Bond Enforcing Technology enforces strong structural bonds during the lightening process, while lifting up to an impressive 7 levels.

Watch our Caramel Kiss tutorial with BLONDME Ambassador Jack Howard to learn how to achieve seamless, on-trend balayage Looks using the BLONDME Bond Enforcing Premium Clay Lightener.

Don't forget to share your beautiful balayage results using the hashtag #ILOVEBLONDME

Be inspired by the world of BLONDME...

CONFIDENT. POWERFUL. INDIVIDUAL. ICONIC.

Schwarzkopf Professional showcases their global initiative in a brand-new documentary series.

Through long-running partnerships with NGOs and a network of hairdressers, Schwarzkopf Professional transforms the lives of socially disadvantaged young adults through their Shaping Futures hairdresser training programme.

To celebrate the incredible dedication of everybody involved in this social initiative – and to highlight the difference it brings to hundreds of lives around the world – Schwarzkopf Professional is proud to release the documentary: “Inside Shaping Futures”. The documentary takes you on a journey into the emotional world of Shaping Futures. Inside views are depicted by NGOs, hairdresser trainers, Schwarzkopf Professional partners and the Shaping Futures students themselves.

"It's quite a unique experience for all of us that are involved...the passion that the students have to learn and to advance in their life is as equally touching for us, as the experience of the training is for them.” – Coralie Loth, Shaping Futures Manager at Schwarzkopf Professional

Experience the power of education and check out the four-part documentary series now.

For most people summer is their favourite time of the year, however for hair this can be one of the toughest seasons; sun, sea salt, chlorine and warmer weather leave locks feeling dry and dull with an unmanageable look…

However, help is on the way, thanks to the newly revamped BC Sun Protect haircare range!

New BC Sun Protect has been specially developed to protect, cleanse and treat all hair types before, during and after sun exposure. The formula, with a cocktail of exotic ingredients – moisturising Buriti Oil from the wetland regions of the Amazon and replenishing Sea Algae Extract – shields, nourishes and beautifies sun-stressed hair, so sun-seekers can forget about poor hair condition and colour fade, and just focus on looking amazing 24/7!

Check out the full BC Sun Protect range today.

Here at Schwarzkopf Professional, we continuously strive to deliver high-performing, versatile product ranges and now thanks to innovative new technologies and consistencies, the demi-permanent IGORA VIBRANCE range can do even MORE!

The state of the art moisturising demi-permanent hair colour – with a liquid formula that can turn into a gel or a cream – means that clients can expect MORE and hairdressers can deliver MORE…

…MORE Performance, MORE Convenience, MORE Versatility, MORE Choice!

The Moisture Protecting Complex with AQUAXYL™ Technology controls the hair’s inner moisture level to stabilise the internal structure of each hair fibre. This protects against hair breakage and creates a clean canvas for an even colour result, with a vibrant shine!

The assortment now contains 68 IGORA VIBRANCE colour shades, including IGORA VIBRANCE Clear 0-00; a non-pigmented formulation that can be used for a stand-alone gloss upgrade, after every colour service, or to dilute IGORA VIBRANCE shades to reduce depth, intensity and to create pastel tones.

For clients who want to try a fresh new look without the permanent commitment, IGORA VIBRANCE offers MORE salon business opportunities through bespoke, tailor-made services…

Discover the versatile looks of IGORA VIBRANCE today!