Schwarzkopf Professional brings you the latest in news, events and everything that's going on in the world of hairdressing. Whether we're showing off the hottest trends in our latest Essential Looks collection, bringing you one of our fantastic product launches or announcing an exciting new salon partner, you will find everything you need here - Don't forget to regularly check back for all the latest goings on! 

With colour trends moving towards a warmer palette, the new tbh – true beautiful honest Red Beige Collection closes the gap within the warm colour world with 4 brand new shades.

The new tbh – true beautiful honest Red Beige Collection brings the full assortment to 35 shades across three distinct colour worlds: natural, cool and warm. tbh – true beautiful honest take pride in using vegan formulations, with all products in the portfolio free from animal-derived ingredients.

• Up to 100% multidimensional coverage
• Natural-looking shine
• PPD & PTD free

Celebrate natural beauty and discover more about Schwarzkopf Professional's first authentic colour brand, tbh – true beautiful honest.

Joining a line-up of premium styling products, OSiS+ Keep It Light fulfils the need for low-residue hold, so that stylists and salon clients alike can satisfy their desire for effortless, touchable styling.

This is OSiS+ lightest and driest hairspray, combining very light & workable hold with up to 230°C/450°F heat protection. OSiS+ Keep It Light was inspired by backstage styling secrets, where applying a hairspray before using heated styling tools increases their effect. This technique is no longer just reserved for session stylists. With the added need for lighter styling solutions, a multi-benefit formulation is the answer both in the salon and at home.

Developed with Compressed Technology, the hairspray's highly-concentrated* formula achieves the desired result with a with roughly half the amount of active formula and propellant per usage**. It also improves sustainability by reducing the packaging, meaning waste and less emissions when transporting.

The addition of KEEP IT LIGHT to the OSiS+ hairspray collection creates a comprehensive range of hairsprays with a complete array of hold levels.

Explore the OSiS+ hairspray range today!

*Roughly double the amount of hold giving polymers as in conventional hairspray with a comparable hold.
** vs. a conventional hairspray with a comparable hold.

There is a blonde for everyone, irrespective of skin colour, hair type, hair colour or gender. That’s why Schwarzkopf Professional created BLONDME – the only colour and care brand truly dedicated to blondes.

There is a blonde for everyone, irrespective of skin colour, hair type, hair colour or gender. That’s why Schwarzkopf Professional created BLONDME – the only colour and care brand truly dedicated to blondes.

Co-created with global media and entertainment brand Refinery29 (@refinery29), #BLONDESOFTHEWORLD showcases 9 diverse blondes from around the globe, each with their own blonding story. Aiming to alleviate the concerns around going blonde, especially within darker Asian or Afro hair types, BLONDME has become more diverse than ever and aims for the concept of blonde losing any geographical or ethical boundary.
 

The new BLONDME Care line-up includes stronger neutralisation than ever before, dedicated purification to brighten blonde hair, 3D Bonding Technology and hero finishing products for all hair types – from fine-to-normal and normal-to-coarse.

Who said you can't be blonde? Meet 9 diverse blondes defying stereotypes and embracing their hair.

"To me personally, covering my grey has not so much to do with hiding my age, but rather supporting who I feel I am as a person. My natural brunette tone makes me feel most myself – it's who I have always been."

– Lesley Jennison, Schwarzkopf Professional's Global Colour Ambassador

The 6 new IGORA ROYAL ABSOLUTES shades are ideal for lighter hair bases – between levels 7 and 9 – providing beautiful, on trend shades in cool beige, chocolate and copper, whilst promising 100% coverage.

Discover the many benefits from the first dedicated colour brand with Pro-Age Technology: 100% coverage, superior shine and long-lasting results from the extra caring and low-odour formula.

As seen in the Essential Looks: VivID Collection Dark Romance trend!

Discover our new care brand Fibre Clinix, a salon exclusive, fully customisable hair care regime, for a holistic experience, from salon to home care.

Through the development of our most advanced and powerful repair technology, Fibre Clinix has set a new milestone by transforming the hair fibre back to its virgin condition*. Start the holistic experience in salon with a highly customised Tribond Service to match, mix and boost, instantly transforming the hair fibre. Effortless maintenance continues at home with a hair care routine prescribed to the client’s individual hair needs.

For fully hair customisation, select from a range of Fibre Clinix Boosters which are designed to be matched and mixed with the relevant Fibre Clinix Tribond Treatment, targeting inner and outer hair damage for specific hair needs.

Discover the full Fibre Clinix regime today!

*biophysical combing tests of the regime of medium bleached hair vs. virgin hair

Introducing the latest shades to join the tbh – true beautiful honest Natural colour world, the Natural Beige Collection provides the next level in authentic colouration.

Inspired by the shimmering powdery tones of soft sand illuminated by morning sunshine, the tbh – true beautiful honest Natural Beige Collection has been developed with muted beige undertones for looks that work across any season and address every salon client's individual wishes.

• Up to 100% multi-dimensional coverage
• Natural looking shine
• PPD & PTD free

Celebrate natural beauty and discover more about Schwarzkopf Professional's first authentic colour brand, tbh – true beautiful honest.

Discover the exciting new colour brand from Schwarzkopf Professional, Chroma ID. Responding to the demand for complete customisation, self-expression and low-commitment hair colour, Chroma ID is Schwarzkopf Professional’s first 100% customisable, semi-permanent mix and tone colour system with integrated Bonding Technology and caring formulas.

With a one-size-fits-all approach no longer relevant for today's salon clients, Chroma ID offers an infintate array of colour options; allowing hairdressers to express their clients' unique identities. From natural blonde tones to striking, bold pink, the mix and tone colour system includes 6 Bonding Color Masks (Intense), 14 Bonding Color Masks, 6 Bonding Color Masks (Home Care) and a Clear Bonding Color Mask.

The vast portfolio of shades is synonymous with the best performing shades from IGORA ROYAL and IGORA VIBRANCE, making it easy to select matching Chroma ID shades for dual, freehand and full head colour services.

By combining integrated Bonding and Low Salt Technology with deeply caring formulas, Chroma ID enables hairdressers to achieve 100% colour flexibility whilst maintaining, and even improving their clients' overall hair condition.

Dare to colour and express every shade of your clients’ personality!

Explore the unlimited shade possibilities from Chroma ID.