Schwarzkopf Professional brings you the latest in news, events and everything that's going on in the world of hairdressing. Whether we're showing off the hottest trends in our latest Essential Looks collection, bringing you one of our fantastic product launches or announcing an exciting new salon partner, you will find everything you need here - Don't forget to regularly check back for all the latest goings on! 

There is a blonde for everyone, irrespective of skin colour, hair type, hair colour or gender. That’s why Schwarzkopf Professional created BLONDME – the only colour and care brand truly dedicated to blondes.

There is a blonde for everyone, irrespective of skin colour, hair type, hair colour or gender. That’s why Schwarzkopf Professional created BLONDME – the only colour and care brand truly dedicated to blondes.

Co-created with global media and entertainment brand Refinery29 (@refinery29), #BLONDESOFTHEWORLD showcases 9 diverse blondes from around the globe, each with their own blonding story. Aiming to alleviate the concerns around going blonde, especially within darker Asian or Afro hair types, BLONDME has become more diverse than ever and aims for the concept of blonde losing any geographical or ethical boundary.
 

The new BLONDME Care line-up includes stronger neutralisation than ever before, dedicated purification to brighten blonde hair, 3D Bonding Technology and hero finishing products for all hair types – from fine-to-normal and normal-to-coarse.

Who said you can't be blonde? Meet 9 diverse blondes defying stereotypes and embracing their hair.

"To me personally, covering my grey has not so much to do with hiding my age, but rather supporting who I feel I am as a person. My natural brunette tone makes me feel most myself – it's who I have always been."

– Lesley Jennison, Schwarzkopf Professional's Global Colour Ambassador

The 6 new IGORA ROYAL ABSOLUTES shades are ideal for lighter hair bases – between levels 7 and 9 – providing beautiful, on trend shades in cool beige, chocolate and copper, whilst promising 100% coverage.

Discover the many benefits from the first dedicated colour brand with Pro-Age Technology: 100% coverage, superior shine and long-lasting results from the extra caring and low-odour formula.

As seen in the Essential Looks: VivID Collection Dark Romance trend!

Discover our new care brand Fibre Clinix, a salon exclusive, fully customisable hair care regime, for a holistic experience, from salon to home care.

Through the development of our most advanced and powerful repair technology, Fibre Clinix has set a new milestone by transforming the hair fibre back to its virgin condition*. Start the holistic experience in salon with a highly customised Tribond Service to match, mix and boost, instantly transforming the hair fibre. Effortless maintenance continues at home with a hair care routine prescribed to the client’s individual hair needs.

For fully hair customisation, select from a range of Fibre Clinix Boosters which are designed to be matched and mixed with the relevant Fibre Clinix Tribond Treatment, targeting inner and outer hair damage for specific hair needs.

Discover the full Fibre Clinix regime today!

*biophysical combing tests of the regime of medium bleached hair vs. virgin hair

Introducing the latest shades to join the tbh – true beautiful honest Natural colour world, the Natural Beige Collection provides the next level in authentic colouration.

Inspired by the shimmering powdery tones of soft sand illuminated by morning sunshine, the tbh – true beautiful honest Natural Beige Collection has been developed with muted beige undertones for looks that work across any season and address every salon client's individual wishes.

• Up to 100% multi-dimensional coverage
• Natural looking shine
• PPD & PTD free

Celebrate natural beauty and discover more about Schwarzkopf Professional's first authentic colour brand, tbh – true beautiful honest.

Schwarzkopf Professional introduces IGORA Muted Desert, capturing the chalky, calm and bare sandy surroundings of the desert with the latest in cool and neutral beige tones!

Following on from the launch of IGORA Earthy Clay and Ashy Cedar – a sophisticated collection of cool browns – IGORA Muted Desert delivers 4 brand new shades in the IGORA ROYAL and IGORA VIBRANCE portfolios, meeting the demand for cool and neutral tones in both permanent and demi-permant product ranges.

Complimented by the latest in innovative application techniques, discover how to add a beautiful illuminated frame or a soft muted gradient with our new IGORA Muted Desert salon services, MUTED LIGHT and MUTED SHADOWS!

Oil Ultime has added two new products to their luxurious haircare range of innovative, high-performing formulas powered by oils.

Discover the new silicone-free Oil Ultime Castor Seed Cleansing Oil inspired by the use of gentle cleansing oils in Asian skincare. This non-greasy oil rebalances, cares and gently cleanses the scalp and hair without weighing it down. Formulated with 100% natural Castor Seed Oil, the Cleansing Oil offers a mindful and relaxing experience.

Created for all hair types, the new Oil Ultime Mediterranean Finishing Oil is rich in natural oils infused with pure white jasmine flower blossoms and refreshing citrus notes of lime and orange. Non-greasy and silicone-free, this indulgent oil protects hair from damaging factors faced in warmer weather and leaves it feeling lightweight, radiant and smooth.

Oil Ultime uses the most precious ingredients in its ranges, from high-performing natural, purified oils to invigorating, aromatic essential oils. These ingredients are known for their ability to enhance hair with lightweight care and added shine, while helping salon clients escape their hectic daily routine and find inner balance.

Experience pure indulgence with the new Castor Seed Cleansing Oil and Mediterranean Finishing Oil from Oil Ultime and reveal your #truebeauty inside and out.

Mad about is the holistic care and styling regime dedicated to respecting each and every hair texture, for gorgeous, lasting waves, curls and lengths that you can be truly proud of. Discover the latest assortments from the care and styling brand – Mad about Lengths and Mad about Curls Superfood.

Dare to go longer with the Mad about Lengths range. The hair care regime empowers long hair from root to tips with weightlessly moisturising formulas, resulting in beautifully longer, more supple and healthier hair that doesn’t need a big cut with every salon visit.

Mad about Curls Superfood enhances the natural texture and beauty of coily hair, one of the most fragile and dry hair types with fewer cuticle layers. Featuring a blend of four superfood oils, the Mad about Curls Superfood Mask and Leave-in Treatment intensively nourish, moisturise and strengthen tight textures, to retain natural oils while adding sheen and softness.

It's time to celebrate your curls, lengths and waves... they are as unique and individual as you are. Check out the new Mad about ranges today!

Discover Schwarzkopf Professional's 1st blonde recovery regime to leverage the power of Vitamin C.

Pollution, dust, and hard water often give especially chemically-processed blonde hair a brassy or slightly green tone reflection. BLONDME's Detoxifying System has been formulated to not only counteract dull, brassy or green tones, but to also protect the hair from environmental aggressors.

The 3 part system includes: the Purifying Bonding Shampoo to remove impurities and mineral build-up; the Shot to recover brightness and shine with Vitamin C when mixed with BLONDME Keratin Restore Bonding Mask; and the Bi-Phase Bonding & Protecting Spray, a lightweight protective mist to nourish and shield the hair from environmental aggressors.

The range features integrated bonding technology that helps to create new bonds within the hair fibre. With Vitamin C, Amino Acid complex, Allantoin, and Malic Acid, known for their detoxifying properties.

Revive and protect healthy looking, bright blonde results using the BLONDME Detoxifying System.