Trend Alert: The VivID Collection

This season The Essential Looks VivID Collection introduces a Trend Collection with a difference; created and refined during a challenging time when the whole world was in crisis (due to coronavirus), the Schwarzkopf Professional Essential Looks team worked tirelessly to put together the AW20 trends. Why? Because as we transition into the new normal, and hairdressers’ livelihoods are getting back on track, its creativity, inspiration and education that will drive the hairdressing industry forward...



"When everything is in flux we turn to the passion, imagination and creativity in all of us. As hairdressers we wake up in the morning to help people invent, reinvent and continually express themselves; whoever they are and however they want to live. Today, we’re celebrating love, life, passion and identity.
Welcome to the VivID Collection."


– Simon Ellis | International Creative Director


Trend 1 – Once Upon a Time

This trend is all about telling a tale of past and future – of nostalgia repurposed for today...


Trend 1 – Once Upon a Time
  • Once Upon a Time Catwalk Look: Zuzanna (@zuzanakaczmarek)
    Here, Schwarzkopf Professional North American Colour Director and Essential Looks Ambassador, Rossa Jurenas (@rossajurenas) created the ultimate blonde look with shades from the latest BLONDME Bond Enforcing Blonde Toning Range – Sand, Ice-Irisé, Biscuit, Brown Mahogany and Nougat. For flexible styling with a glamorous feel, Schwarzkopf Professional Global Ambassador, Tyler Johnston (@tylerjohnstonhair) cut the hair short, with a tapered nape
  • Once Upon a Time Salon Look: Paulina (@paulinagnas)
    With a focus on blonding, Rossa Jurenas lifts a brunette base before adding selected shades from the BLONDME Bond Enforcing Blonde Toning range to create a modern two-tone effect with soft blonde and brown tones. Schwarzkopf Professional Global Ambassador, Tyler Johnston cuts bouncy layers, with a sweeping fringe detail that frames the face


Once Upon a Time Key Colour Technique: #dualblending


Trend 2 – Everyday Decadence

This trend celebrates structure, form and gender fluidity with comfort in cuts and opulence in the finish...


Trend 2 – Everyday Decadence
  • Everyday Decadence Catwalk Look: Juliana (@1dianamoroz)
    Schwarzkopf Professional Global Colour Ambassador, Lesley Jennison (@lesleyjennison) creates a cool blonde look with a combination of IGORA VIBRANCE shades (9-5-46, 9-4, 9-0 and 8-46). Schwarzkopf Professional Global Styling Ambassador, Richard Ashforth (@richardashforth) cuts hair short and choppy for versatile styling options
  • Everyday Decadence Salon Look: Maiara (@maiararubik)
    For a rich and intriguing brunette colour, Lesley Jennison uses shades from the IGORA ROYAL assortment to tint and tone, with soft, lighter shades hand-painted through the mid-lengths and ends. Schwarzkopf Professional Global Ambassador, Tyler Johnston creates a pixie-esque cut with room for any-which-way styling


Everyday Decadence Key Colour Technique: #Multiblending


Trend 3 – Dark Romance

This trend weaves a magical world of bewitchment and illusion, with strength in fragility, richness in embellishment, mystery in transparency and beauty in everything...


Trend 3 – Dark Romance
  • Dark Romance Catwalk Look: Paige (@paigesaffron)
    For the colour, Lesley Jennison first lifts the base to help darker tones shine through, with iridescent depths using IGORA VIBRANCE. Lesley blends soft shades of deep purple, greyish mauve and mushroom-y pink (9.5-1, 7-48, 6-99, 3-0, 8-19, 3-19 and 6-12) for a bewitching effect that's still flattering next to the skin. For the cut, Richard Ashforth makes a statement with a chin length, choppy bob that's full of attitude
  • Dark Romance Salon Look: Valerie (@valerie.jerome)
    Mixing a glossy, soft brown colour blend for this look, Lesley uses the newly refined IGORA ROYAL ABSOLUTES portfolio (shade 7-460) at the roots before refreshing ends with IGORA VIBRANCE. The chic brunette base shimmers with depth, whilst lighter hues frame the face. For a classy finish, Schwarzkopf Professional Global Ambassador, Tyler Johnston keeps the length, creating a freshly trimmed base and choppy layers, finished with a weighty fringe

Dark Romance Key Colour Technique: #freehandblending


Educational Support

Curated with a sense of creative freedom and individuality, ASK Education's trend-led seminars empower hairdressing professionals with the skills needed to deliver client-friendly, catwalk-inspired looks in their everyday salon offering:

Explore the Essential Looks Trend Report and much, much more: