#ILOVEBLONDME: Jack Howard Talks Blonde

When it comes to blonde, BLONDME Ambassador Jack Howard is truly an expert. As the man responsible for colouring blonde icons, such as Poppy Delevingne, Ana Beatriz Barros and Gillian Anderson, there’s not much that Jack doesn’t know about blonde – which makes him the perfect person to share some secrets...

Can anyone go blonde?

“Yes! Blonde isn’t just about platinum; there are so many shades to choose from, and something to work for everyone. To find the right fit, work together with your hairdresser to find the right blonde for you.”


Is balayage still cool?

“Absolutely, and the trend is always evolving with new ways to wear it. At the moment, I love face-framing colour. It’s very natural, cool and understated. It adds a lovely softness, which feels personalised and lived-in.”


Jack Howard specialises in four different types of balayage:

  • Classic – soft and low-maintenance
  • Creative – a bespoke contrasting finish 
  • Micro Balayage – a brighter, more highlighted look
  • California – the classic, taken up a notch


“Balayage is like a fingerprint – it’s unique to you”

– Jack Howard

How do I know which blonde is for me?


How do I know which blonde is for me?

“Choosing the right blonde isn’t just about your skin-tone and eye colour; it has to suit your lifestyle. That means if you want to be an all-over platinum blonde, you need to commit to going to the salon every four weeks. And if you can’t? Then it’s not the right shade for you! Your blonde has to fit your lifestyle, just as much as anything else – remember there’s a shade to suit everyone, and their lifestyle.”

Why should I use BLONDME home products?

“BLONDME is the only range out there dedicated entirely to blondes. If you’re blonde, you know that condition is everything and this range boosts natural hair bonds for optimum hair health – and that means better colour!”


If you need to up your blonding game make sure to check your local ASK Education seminar offering to gain complete confidence in lifting, toning and the art of creating the perfect blonde!