3 Step Colour Consultation

Every new customer should be encouraged to have a full colour consultation, whether they are looking for a different hair colour or not!

Selling colour in the salon is all about inspiring the client; lifestyle and personality play a key role in the decision-making process. In the same way that certain colours together in a room may look really good or terrible together, the combination of our natural colouring and the colours we choose to wear will have a similar effect!

A good rule of thumb is based on first impressions. If the first thing you notice about a person is their clothes or hair colour, they will often be wearing the wrong colour. For example, if somebody with dark hair, grey eyes and a light skin tone wears warm pastel shades, their face can looked washed out and colourless; ideally this colour type should wear cool, strong colours. Unless an extreme result is desired, the colours we wear should enhance our natural features and colouring.

The characteristics of the hair, eyes and skin determine colour type; this is based on colour tone and colour depth.

Colour tone is divided into three categories:

  • Warm, Neutral, Cool

Colour depth is also divided into three categories:

  • Light, Medium, Dark

For example, a client may have a light colour depth but have an underlying warm tone, or conversely a dark colour depth with a cool tone.

Personal Colour Consultation in Three Steps

Step 1: Colour Analysis
The natural colour of hair ranges from black to light blonde, the colour tone will also vary, for example warm golden, medium, or cool ash tone.

  • Analyse Hair Colour
  • Analyse Eye Colour
  • Analyse Skin Colour

Step 2: Determine Natural Colour Type
Hair is medium and neutral, eyes are neutral and the skin is cool. The major direction here is a neutral tone with medium depth, this means that the client’s ideal colour world type is 5.

If results vary then the predominant factor will be the deciding one, for example:

Hair and eyes are of type 1 (light depth and warm tone), but skin colour is of type 2 (light depth and warm/cool tone). In this case, type 1 is the predominant factor and is therefore the type selected. Read our article on the determining factors, for a detailed look at the 9 Natural Colour Types.

Step 3: Colour Consultation
Following a thorough analysis of hair, skin and eye colour, now is the time to sit down with your client and discuss a range of possible colour treatments and styling solutions based on the results. This can be an exciting and creative process, however it is important to remember that your customer may have their own ideas about the colour type or the styles that suit them.