Essential Brands: tbh – true beautiful honest
There is a new desire for realism and honesty in beauty; celebrating imperfections and uniqueness. Today's young women are rejecting perfection and embracing their true selves. This new generation expects a deeper level of authenticity and truth where individuality and honesty are increasingly being recognised as the most powerful tool in anyone’s beauty kit.
As a defining moment in beauty care, Schwarzkopf Professional meets the need for diverse representation with their 1st permanent hair colour brand that creates authentic looking colours: tbh – true beautiful honest.
What is it?
Responding to the new beauty movement Schwarzkopf Professional have development a brand new permanent colour range, tbh – true beautiful honest, to provide a truly unique, beautifully authentic and genuinely honest solution to hair colouring.
What can you do with it?
The tbh – true beautiful honest permanent colour assortment contains 26 shades across three distinct colour worlds to ignite hairdresser’s creativity with beautifully authentic results:
- Natural: neutral hues with a soft touch of chocolate (6 shades)
- Cool: modern smoky tones that help counteract underlying warmth (13 shades)
- Warm: luxury primary reflections, muted by rose undertones (7 shades)
Also included in the assortment is the tbh – true beautiful honest Tone Softener, a technical tool supporting the colour-refreshing, gloss services. It can be mixed with any tbh – true beautiful honest shade to revitalise dull mid-lengths and ends.
What is the big deal?
tbh – true beautiful honest is colour evolved thanks to three core beliefs:
- truly unique
tbh – true beautiful honest shades respect and illuminate the hair's natural highs and lows providing natural-looking results with up to 100% multi-dimensional coverage (compared to the glossy shine of traditional permanent colouration). - beautifully authentic
Shimmering powdery tones with subtle iridescent undertones address every salon client’s wishes, thanks to uniquely crafted, mixes of colour dyes. - genuinely honest
tbh – true beautiful honest believes in being upfront and honest about what goes into the products; clear, straightforward ingredients take the confusion out of colour.
tbh – true beautiful honest provides natural shine with a healthy glow compared to the glossy shine of traditional permanent colouration.
Give me the facts!
- A new brand dedicated to authentic permanent colour
- Formulas have been crafted with up to 92% naturally derived ingredients
- 26 shades across three distinct colour worlds
- Colour that respects and illuminates the hair's natural highs and lows
- 50% less ammonia vs. standard permanent colouration
- Expect shimmering powdery tones with subtle iridescent undertones
- Natural-looking multi-dimensional results
- 3 brand new authentic in-salon colour services
Where can I learn about it?
Discover tbh – true beautiful honest and grow your colour skills through a confidence-boosting ‘Innovation Explorer’ seminar:
ASK eAcademy
Explore the new tbh – true beautiful honest colours and technical processes with audio-visual training from the ASK eAcademy:
For a limited time only three global tbh – true beautiful honest colour webinars will be available exclusively for registered ASK eAcademy users. Make sure you register today so you don’t miss out:
www.ask-elearning.com
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