STRONG BONDS

THE STORY OF STRONG BONDS

 

In 2015, Schwarzkopf Professional first started to integrate their revolutionary bonding system into products, with the launch of FIBREPLEX. This new range of products were designed to enable hairdressers to protect the hair from damage caused by lightening, lifting and colouring.

 

Now, in 2017, the Strong Bonds success story continues with a new category of premium bonding colour services – allowing hairdressers to deliver outstanding colour results, without compromising on hair quality.

THE STRONG BONDS TIMELINE

2015

FIBREPLEX

FIBREPLEX

 

2015 saw the launch of FIBREPLEX, Schwarzkopf Professional’s first Bond Enforcing System, designed to protect hair from breakage during the lightening, lifting or colouring process. This new product minimised hair breakage by up to 94%.

2016

IGORA ROYAL Highlifts

IGORA ROYAL HIGHLIFTS

 

IGORA ROYAL Highlifts was launched in 2016 as Schwarzkopf Professional’s first colour product to feature built-in bonding technology. Developed with Fibre Bond Technology, IGORA ROYAL Highlifts is able to minimise hair breakage whilst providing the coolest blonde shades ever! 

BC Fibre Force

BC FIBRE FORCE

 

2016 also saw the introduction of BC Fibre Force – a revolution in hair care, catering for extremely damaged and over-processed hair, thanks to the patented Bond Connector Technology. A combination of 2 complexes that deeply reconstruct and seal each individual hair strand. 

2017

IGORA Vario Blond

IGORA VARIO BLOND

 

2017 brought IGORA’s first lightener, IGORA VARIO BLOND, with integrated Fibre Bond Technology – formulated to provide the clearest blonde results. The active ingredients penetrate the hair in order to form a protective layer around the hair bond, for minimised damage during the lightening process.

IGORA ROYAL Fashion Lights

IGORA ROYAL FASHION LIGHTS

 

IGORA ROYAL Fashion Lights, with Fibre Bond Technology inside, creates truly individual looks without compromising on hair quality. Thanks to the ‘Bodyguard Function’ within the Fibre Bond Technology, most of the hair bonds survive the colouring process.