Mad About Waves

MAD ABOUT WAVES

Today, the world is moving towards authenticity. With a shift in attitudes, people feel empowered to be unique, to embrace their personality and natural beauty.

 

Mad About Waves is the holistic care and styling regime dedicated to beautifying every wave type. The range is designed to tame, respect and protect the hair – embracing each unique pattern, for breezy waves that last.

 

Embrace your waves and be mad about them!

PRODUCT RANGE...

Mad About Waves

SULFATE FREE CLEANSER

Gentle sulfate-free formula for wavy hair. Contains an Aquarine Complex that cleanses the hair, whilst hydrating and encouraging lasting wave definition. Amplifies loose waves, providing the first step towards a beach-wave look. Strengthens the hair* and provides heat protection up to 80°C*.

 

Who is it for?
For fine to coarse hair with loose to tight waves (2A, 2B, 2C).

 

How to use it:
Apply to damp hair. Work into a rich lather. Rinse thoroughly. Follow with Mad About Waves conditioning products.

SEA BLEND TEXTURIZING SPRAY

Texturising spray to amplify hair volume. The formula, with Aquarine Complex and Magnesium Sulfate, helps to hydrate and give wave definition that lasts.

 

Who is it for?
For fine to normal hair with loose to medium waves (2A, 2B).

 

How to use it:
Spray evenly on damp hair. Scrunch the waves and air dry or use a diffuser on a low setting. Do not spray into eyes. Refresh the roots the day after with Mad About Waves Refresher Dry Shampoo.

Insanely gorgeous waves

LIGHT SPLASH CONDITIONER

Lightweight spray conditioner suitable as a leave-in for wavy hair types. With Aquarine Complex, the formula detangles, hydrates and gives lasting definition, creating a soft, beach-wave look. Strengthens the hair* and provides heat protection up to 80°C*.

 

Who is it for?
For fine to normal hair with loose to medium waves (2A, 2B).

 

How to use it:
Shake well. Spray evenly onto wet hair and comb through. Leave in. Follow with Mad About Curls texturising products.

WINDSWEPT CONDITIONER

Wavy conditioner suitable for wavy hair types. With Aquarine Complex, the formula detangles, hydrates and helps to give lasting wave definition. Conditions and defines all wavy hair types without overburdening. Encourages soft, frizz-free waves. Strengthens the hair* and provides heat protection up to 80°C*.

 

Who is it for?
For fine to coarse hair with medium to tight waves (2B, 2C).

 

How to use it:
Work into wet hair. Leave up to 2 minutes. Rinse thoroughly. Follow with Mad About Waves texturising products.

Mad About Waves
Respects and beautifies all hair textures
Mad About Waves

WINDY TEXTURE BALM

Texturising balm to tame and define frizzy waves without overburdening. The formula, with Aquarine Complex, hydrates and helps to give lasting definition. Tames frizzy waves, whilst encouraging definition.

 

Who is it for?
For normal to coarse hair with medium to tight waves (2B, 2C).

 

How to use it:
Apply into towel-dried hair. Twist with fingers. Allow to air dry or use a diffuser on a low setting. Refresh the roots the day after with Mad About Waves Refresher Dry Shampoo.

REFRESHER DRY SHAMPOO

Refresher Dry Shampoo that absorbs excess sebum, avoiding flat and greasy hair the day after. Refreshes breezy waves without water, the day after washing, whilst giving roots a lift.

 

Who is it for?
For fine to coarse hair with loose to tight waves (2A, 2B, 2C).

 

How to use it:
Shake well before use. Apply to dry hair. Use in short bursts. Spray into hair from a distance of 20cm and massage into scalp.

 

*vs untreated section

MAINTAINING YOUR WAVES...

Maintaining your waves

WAVE TECHNOLOGY...

 

The Mad About Curls & Waves range combines gentle cleansing formulas with Aquarine Complex. The formula intensively moisturises and strengthens the hair, whilst providing a care shield for touchable definition and protection against breakage and heat. This range's ability to accentuate the hair's original patterns will make you Mad About Curls & Waves.

  • Hydration and protection
  • Gorgeous curls and waves that last
  • Up to 96% less breakage*
  • Up to 94% less split ends*

*vs untreated section

Wave Technology