Hairdressing News from Schwarzkopf Professional


Keeping You In The Loop, Up To Speed and On The Mark

Schwarzkopf Professional brings you the latest in news, events and everything that's going on in the world of hairdressing. Whether we're showing off the hottest trends in our latest Essential Looks collection, bringing you one of our fantastic product launches or announcing an exciting new salon partner, you will find everything you need here - Don't forget to regularly check back for all the latest goings on! 

Schwarzkopf Professional News


With the trend for cool blonde looks showing no sign of slowing down, we understand how important it is, for both hairdressers and clients alike, to achieve and maintain a true, clear blonde – which is why we have created GOODBYE YELLOW!

GOODBYE YELLOW is our first highly-pigmented, neutralising wash. Free from SLS/SLES sulfates, GOODBYE YELLOW provides gentle cleansing and anti-yellow action with an instant tonal deposit that counteracts and neutralises underlying warm tones.

For hairdressers, GOODBYE YELLOW provides simple and quick in-salon toning services with pigmented care – ideal for neutralising, pre-toning or colour corrections. For clients, it delivers the perfect solution for at-home blonde maintenance – refreshing cool blonde looks in-between salon visits.

Discover the full benefits of GOODBYE YELLOW and explore the cooler than cool blonde looks today!


For decades, smooth, straight hair has been the look. But not anymore! Times have changed and the world is moving towards total authenticity. More than ever before, people are feeling empowered to be unique, to embrace their personality and natural beauty – it’s time to celebrate every hair texture and be Mad About Curls & Waves!

Times have changed and the world is moving towards total authenticity – people are feeling more empowered to be unique, to embrace their personality and natural beauty than ever before – it’s time to celebrate every hair texture and be Mad About Curls & Waves!

At Schwarzkopf Professional, we understand that each individual hair type has unique characteristics, from shape and density to thickness, length and condition. The right treatment, provided by a curls expert, will change the life of any girl with textured hair.


Mad About Curls & Waves is infused with cutting-edge Aquarine Complex – a combination of product-specific care ingredients that:

  • Strengthen the hair
  • Intensively moisturise
  • Provide heat protection**
  • Ensure up to 96% less breakage**
  • Ensure up to 94% less split ends**
  • Wraps every strand in a ‘care shield’ for touchable definition

What are you waiting for? Enjoy the benefits of effortless care and styling routines, both in-salon and at home by exploring the full Mad About Curls & Waves range today!


Keep up on social media via the #MadAbout #Curls #Waves hashtags.

**when used as a holistic care & style regime

Mad About Curls & Waves
IGORA #RoyalTakeOver Dusted Rouge


IGORA ROYAL has brought hairdressers true colour in high-definition for over 50 years, but now it’s time to live life in even more colour, as we introduce the IGORA #RoyalTakeOver!

For the first time ever, three of the world’s best colourists have been paired with three industry influencers to take over the Schwarzkopf Professional colour labs. Each team will create their own unique colour creations – paving the way for true innovation and creativity.

Schwarzkopf Professional Colour Ambassador, Lesley Jennison and Brazilian Colour Specialist, Jean Philippe Santos make up the first IGORA #RoyalTakeOver team – Dusted Rouge.

The Dusted Rouge collection offers an authentic, yet sophisticated take on reds, with six unpolished shades, from barely-there red hues, to deep shaded vintage tones. Discover the two new in-salon colour services which have been developed to create the key looks: Deep Rouge Extravaganza and Pastel Rouge Allure.

Explore the Dusted Rouge shade collection and check out the IGORA #RoyalTakeOver website for advice, inspiration and interviews!


#RoyalTakeOver at Salon Services
“The beauty industry is eagerly anticipating the release of these stunning new colours. Kirsty Garstin, Senior Category Manager for Schwarzkopf Colour at Salon Services told us: “We’re very excited to bring the new IGORA Dusted Rouge colours to salons and mobile hairdressers across the country. We know that the IGORA range is very popular with salon professionals and we are thrilled to be able to supply these new shades to professional hairdressers and stylists.” 


Throughout 2018, Schwarzkopf Professional will be celebrating their 120th Anniversary with a BRAND NEW campaign – REinventing Hair. Expect to see a year of inspiration as we continue to push creative boundaries and honour 120 years of pioneering hairdressing!

With innovation deeply rooted in its DNA, Schwarzkopf Professional have continued to REinvent hair over the past 120 years; holding over 7,600 patents – each one a true milestone in haircare – the company is now one of the top three professional hair care brands in the world, with a hairdresser community that stretches around the globe!

Schwarzkopf Professional co-create with the hairdresser, for the hairdresser to bring the latest products and relevant services to the market before anyone else; truly putting the customer at the centre of its business model, Schwarzkopf Professional…

…INNOVATE so that hairdressers can deliver a standout service
…INSPIRE hairdressers with the latest looks and the tools to create them
…EDUCATE through progressive hairdresser training
…CONNECT with leading influencers in the hairdressing industry
…SUPPORT the hairdresser every step of the way

2018 will be a year of pure hair REinvention with many exciting new brands and product launches, so don’t forget to follow us @schwarzkopfpro on social media, using the hashtag #120Facts!

Schwarzkopf Professional 120
Beauty Awards


On Tuesday 28th November, the Schwarzkopf Professional UK team attended the OK Magazine’s Beauty Awards, hosted by OK Magazine, the UK’s leading publication for the retail beauty industry. A great haul of four Schwarzkopf Professional products were trialled and tested by an independent panel of beauty experts and all four made it into the final shortlist.


This is a real achievement as we were competing against both professional and retail products and we’re extremely proud to receive this recognition for some of our key product innovations of 2017, especially as the judges represented the cream of the Hair and Beauty industry in the UK.


On the night, we won the Best New Hair Treatment Product for BLONDME Tone Enhancing Bonding Mask Cool Blondes and were highly commended for Best New Hair Care Product for BLONDME Tone Enhancing Bonding Shampoo Cool Blondes and BLONDME Tone Enhancing Spray Conditioner: a fabulous result!

Coverage of the awards and the nominations process was featured in the four weeks leading up to the awards, and the winners will also be featured in the next copy of OK Beauty Magazine. Over the next months we will be preparing point-of-sale material to profile our success in these awards.

As well as this, on Thursday 30th November, we attended the Marie Claire Magazine Hair Awards where we were delighted to be recognised in the categories below.


Best Colour Conditioner
BLONDME Tone Enhancing Spray Conditioner


Best Heat Protection Product
OSiS+ Session Label Miracle 15


Keep an eye out for the latest addition of Marie Claire, where the winners and highly commended products will be featured!



British Hairdresser of the Year was awarded to Sally Brooks for her inspirational work and contribution to the industry as a whole. Sally is the first female winner of the award since 2005, and led a charge of women picking up awards on the night – more than half of the trophies were awarded to female stylists.


A British Hairdressing Award marks the winner out as amongst the most talented hair professionals in the country and, as the world continues to look to Britain for hairdressing inspiration, trend forecasting and techniques, walking away with a trophy at the awards can lead to global recognition.


Also celebrating on the night were teams from Mark Leeson Salons and Russell Eaton Salons, both of whom won three awards each. Joseph I’Anson and Lisa Graham, Terri Kay and Andrea Giles and Shaun Hall at Mark Leeson won Eastern, Men's and Midlands Hairdresser of the Year respectively, while Isobel Eaton, Russell Eaton and Daniel Couch and Ashleigh Maybank won North Eastern, Schwarzkopf Professional British Colour Technician and North Western Hairdresser of the Year.


British Hairdressing Awards 2017

British Hairdressing Award Regional Winners



London Hairdresser of the Year 
Indira Schauwecker, TONI&GUY Bedford Street, London

Midlands Hairdresser of the Year 
Shaun Hall, Mark Leeson, Chesterfield

North Eastern Hairdresser of the Year 
Isobel Eaton, Russell Eaton, Barnsley

North Western Hairdresser of the Year 
Daniel Couch and Ashleigh Maybank, Russell Eaton, Leeds

Northern Ireland Hairdresser of the Year 
Julie Cherry and Colette Fitzpatrick, Shane Bennett Salon, Lisburn

Scottish Hairdresser of the Year 
Suzie McGill & Dylan Brittain, Rainbow Room International, Glasgow

Southern Hairdresser of the Year
Thomas Hills, TH1 Hair, Oxted

Wales and South West Hairdresser of the Year
Zoe Williams & Scott Evans, Ken Picton Salon, Cardiff

British Hairdressing Awards Category Winners



British Hairdresser of the Year
Sally Brooks, Brooks & Brooks, London

Afro Hairdresser of the Year
Charlotte Mensah, Hair Lounge, London

Artistic Team of the Year
RUSH Hair, London

Avant Garde Hairdresser of the Year
Emmanuel Esteban, Anne Veck Salons, Oxford

Schwarzkopf Professional British Colour Technician of the Year 
Robert Eaton, Russell Eaton, Leeds

Men’s Hairdresser of the Year
Terri Kay and Andrea Giles, Mark Leeson, Mansfield

Newcomer of the Year
Olivia Nevill, Ashley Gamble, Shifnal


Visit the Schwarzkopf Professional British Hairdressing Awards page for more information!

Essential Looks


This season, Essential Looks is reviving and celebrating the most iconic cut, colour and styling looks from past Essential Looks Collections. Inspired by the #throwback fashion movement, we are bringing the most Iconic looks to the forefront once again – showing that they are still just as relevant today as they ever were.


“ICONS NEVER DIE. They influence, they inspire, they are relevant, they are everlasting both in the past, today and in the future. So, let’s celebrate 20 years of Essential Looks. Be prepared – it’s throwback season – but the best is yet to come!”


Schwarzkopf Professional’s International Creative Director, Simon Ellis.


Each of the eight iconic looks have a place in today’s salons, with the commercial interpretation ready for daily client wear. Discover these iconic looks in all their glory:


STARLET (2005) | OUT OF SHAPE (2009) | NEO COUTURE (2012) | ELECTRIC YOUTH (2013) | ROK CHIK (2015) | HIPPI GLAM (2015) | URBAN SPORTS (2016) | OPULENT (2017)


Be inspired by the #throwback movement and explore the IKONIC Collection today!


Schwarzkopf Professional is continuing the Strong Bonds success story with a new category of Premium Bonding Colour Services.


Empowering hairdressers to meet the demand for a variety of colour transformations, Schwarzkopf Professional has now integrated its cutting-edge Fibre Bond Technology into NEW IGORA ROYAL Fashion Lights and NEW IGORA Vario Blond.


NEW IGORA Vario Blond is the first holistic lightening range from IGORA, designed to reduce hair breakage significantly*, whilst offering up to 8 levels of lift – enabling endless blonde transformations.


NEW IGORA ROYAL Fashion Lights is the first Trend and Bond fashion colour service from IGORA. The colour crème, that provides lifting and toning in one step, offers vibrant fashion colours without comprising on hair quality.


Lightening or colouring the hair without Fibre Bond Technology can weaken the bonds within the hair structure, leading to damaged hair fibres and hair breakage. However, with the integrated Fibre Bond Technology the active ingredients penetrate deep into the hair and create a layer around the hair bonds. Due to this ‘bodyguard function’, most bonds survive the chemical process, keeping the hair strong and full of elasticity.


Keep up with the Strong Bonds Movement and explore the new Premium Bonding Colour Service today!


*Vario Blond with integrated Strong Bond Technology vs. lightening service without Strong Bond Technology.

Strong Bonds
BC Scalp Genesis


BC Scalp Genesis is the first detoxifying scalp system from Schwarzkopf Professional which instantly rebalances the scalp, whilst at the same time, helps to secure the hair quality for the future.


A healthy scalp condition supports healthy hair growth and is the first step to achieving beautiful hair. The new BC Scalp Genesis range is specifically designed to tackle scalp imbalances such as oily scalps, sensitive scalps, dandruff prone scalps and hair loss and helps to secure the future condition of both the hair and scalp.


The range includes a unique technology which helps to counteract the stress that modern day living can have on scalp and hair. The vitamin-boosted formula instantly rebalance the scalp and restore its protective barriers, while the StemCode™ Complex helps to maintain healthy hair growth by forming a protective shield around the stem and bulb.


The new BC Scalp Genesis assortment offers a holistic, silicone-free product range which targets specific scalp types:

Find your individual scalp detox therapy from BC Scalp Genesis now!


Schwarzkopf Professional’s versatile styling range, OSiS+, introduces six new summer street styles, inspired by the creative minds of Schwarzkopf Professional’s Global Styling Ambassador, Richard Ashforth and International Hair Artist & Educator, Mikey Henger.


Known for authentic raw and edgy looks, the OSiS+ Made to Create styling collection continues to push boundaries both in the salon and at home – made to create truly individual signature styles. From laid-back waves and curls to smooth, slicked-back wet-look hair, these new summer looks reflect the latest hair trends through wearable styles.


Made up of fashion bloggers, hair artists and industry models, the OSiS+ Crew welcomes the newest recruits, Jonathan Bellini, Giannina Petrović, Miranda Marquez and Teun Koeman to their team. Check out their new summer styles, as they show us how to recreate their looks at home:

So, whether it's the beach-inspired wet look, or the soft texture of waves and curls, OSiS+ is on hand to help you create your own signature styles. Discover the full OSiS+ product range and check-out the create the look tutorials today!



IGORA ROYAL ABSOLUTES – the colour range designed for mature hair – has added four new age defying colours to their existing range of 20 shades.


The new shades offer 100% white coverage, intense colour results and powerful conditioning, ensuring the most natural and flattering results. The colour direction of the new shades includes three cool and beige tones, as well as a bestselling chocolate blonde.


IGORA ROYAL ABSOLUTES includes a Pro-Age Complex, which contains a long-chain care polymer that adheres to the surface of the hair cuticle. This gives the hair an even surface, which creates a sleek and shiny appearance.


Discover the age-defying ABSOLUTES range and explore all 24 shades today!


Achieve a new level of vibrancy and create head-turning colour with the four new IGORA ColorWorx INTENSE shades.


Complementing the existing IGORA ColorWorx CONCENTRATES range, the NEW IGORA ColorWorx INTENSE range is available in four outrageously bold shades: Mauve, Fuchsia, Turquoise and Coral. These intense fashion colours allow hairdressers to offer a striking colour palette to their more daring clients.


Social Media influencer and Californian hair artist, Jeffrey Robert, has worked in collaboration with Schwarzkopf Professional to show us the creative potential of the new IGORA ColorWorx INTENSE shades by creating two new on-trend looks:


#MERMAIDHAIR – An electric take on a popular trend, this look is created by blending two intense shades; Mauve and Turquoise.


#PEEKABOOHAIR - Go bold and bright with this daring new look, created using three intense shades; Coral, Mauve and Fuchsia.


Discover your #InnerArtist and explore the complete IGORA ColorWorx INTENSE range today!  

IGORA ColorWorx
BC Cleansing Conditioners


Reset your hair and rotate your wash with Schwarzkopf Professional’s first ever BC Micellar Cleansing Conditioner! Striking the perfect balance between cleansing and conditioning, these Cleansing Conditioners allow a gentle hair wash, without the intensity of a shampoo.


Designed to be used every third wash, the mild, sulfate-free formula gently cleanses and protects all hair types in one easy step. Select your choice of Cleansing Conditioners from the Repair Rescue, Color Freeze and Moisture Kick range – use between your usual shampoo and conditioner routine, this will ensure the natural oils in the scalp have the chance to be restored.


Micellar Technology is well known in the skincare industry and has excellent, yet gentle cleansing properties. The built-in formula contains mild surfactants which can cluster and lift dirt, oil and impurities together, allowing them to be transported through the water for a gentle cleansing experience.


Rethink your hair care routine and discover the benefits of BC Micellar Cleansing Conditioners - Repair Rescue, Color Freeze and Moisture Kick.


IGORA ROYAL Opulescence brings the next big beauty and fashion trend to hair with six opulent, yet muted shades inspired by Renaissance art.


From Haute Couture to High Street, rich and luxurious colours dominate this season and now Schwarzkopf Professional partner salons can embrace the trend too. As seen in the latest Essential Looks Collection, from Velvet Slate to Golden Dawn there’s a perfect shade for every client!


Combining inspiration from Renaissance art and royal fashion, these opulent shades and illumination techniques create a depth of colour with 3D effects.


“It’s unlike anything in the existing portfolio, these brand-new shades offer the most incredibly rich and sophisticated tones that are going to be an absolute hit with my clients” comments Lesley Jennison, Global Colour Ambassador for Schwarzkopf Professional.


Get inspired by the Renaissance in colour and explore the new IGORA ROYAL Opulescence today!

IGORA ROYAL Opulescence


On Monday 10th of April, Schwarzkopf Professional officially opened their first Trend Lab facility in Hamburg, Germany!


The Trend Lab allows Schwarzkopf Professional to respond quickly to the latest trends spotted in the industry. The in-house professional studio provides hairdressers around the globe with instant hairdressing inspiration, in real time.


Celebrating hairdressing through inspiration and education, hairdressers can expect real trends executed on live models, via engaging how-to tutorials and product demonstrations on Schwarzkopf Professional’s social media channels. As well as through hairdresser-led webinars, available for registered users on


“The Schwarzkopf Professional Trend Lab is a real step change in digital delivery. It is a brand-new channel that gives us the opportunity to capture, connect and deliver education-based, real time hair and fashion trends, as they happen.”


Simon Ellis – International Creative Director | Schwarzkopf Professional


The Trend Lab is an inspirational environment that blends the refined setting of a premium loft-style salon together with a cutting-edge photography studio. Every attention to detail has been considered to create a dynamic and intuitive environment. Beautiful vintage wood has been used throughout the flexible interior, alongside a carefully selected range of interchangeable backdrops and accessories, suitable for any one of Schwarzkopf Professional’s brands to use.


The opening night hosted several VIP guests – a selective audience of international trend watchers, hairdressing experts plus research and development specialists – who enjoyed an up close and personal catwalk show, presented by Schwarzkopf Professional’s Global Ambassadors, Tyler Johnston and Lesley Jennison.


The Ambassadors teamed up with digital influencers Mikey Henger and Jeffrey Robert to reveal the latest hair trends through an impressive line-up of commercially relevant INSTA-looks showcased on several models; including fashion bloggers Frida Mindt and Pola Fendel. Receiving a full colour and styling service, our star bloggers walked the catwalk to present their viral, on-trend looks, created with the latest Schwarzkopf Professional products.


Stay ahead of the curve and feed your passion for hairdressing with inspiring new content every day on Schwarzkopf Professional’s social media channels. All you need to do is follow @schwarzkopfpro on Instagram, YouTube, Facebook, Twitter!

Together #apassionforhair

The world of hairdressing is constantly evolving, growing and advancing with global techniques, trends, innovations and new business insights emerging all the time. With this in mind, we are dedicated to bringing our partner, the hairdresser, everything they need to run a successful salon business. Keeping up to date with all the latest in hairdressing couldn't be easier through our diverse and inspirational social media channels - Use our social buttons to keep ahead of the game, 24/7.