Articles About Trends

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CONSULTATION – Essential Brands: OSiS+ Made to be Real

CONSULTATION

Essential Brands: OSiS+ Made to be Real

Discover the products that deliver on-trend cool, gritty hair textures and authentic windswept styles...

BUSINESS – Why Your Salon Needs a New Perspective on Age

BUSINESS

Why Your Salon Needs a New Perspective on Age

Understand the key facts about the mature market and drive your salon’s business success…

ESSENTIAL LOOKS – Trend Alert: Modern Ikon Collection from Essential Looks

ESSENTIAL LOOKS

Trend Alert: Modern Ikon Collection from Essential Looks

Discover this season’s exciting trend collection, fresh from Essential Looks…

CREATIVITY - Michael Duenas - My Inspiration...

CREATIVITY

Michael Duenas: My Source of Inspiration

The go to guy for every A-lister from Lady Gaga to Chloe Sevigny and the creative talent hip magazine editors actively seek out...

ESSENTIAL SKILLS – Trend Lab: Sharing Trends & Creative Education in Real Time

ESSENTIAL SKILLS

Trend Lab: Sharing Trends & Creative Education in Real Time

Fueling hairdressers’ creativity through an innovative in-house studio, Schwarzkopf Professional officially open their first Trend Lab…

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