Trend Alert: The Ikonic Collection from Essential Looks

Since 1997, there have been over 40 Essential Looks Collections, translating directional catwalk trends into wearable salon looks for hairdressers worldwide; this season’s autumn/winter collection revives and celebrates the most iconic cut, colour and styling looks from past collections – showcasing that they are still just as relevant today as they ever were.

 

The Ikonic Collection

“ICONS NEVER DIE. They influence, they inspire, they are relevant, they are everlasting both in the past, today and in the future; so, let’s celebrate 20 years of Essential Looks… be prepared – it’s throwback season – but the best is yet to come!”

 

– Simon Ellis | International Creative Director

 

Discover the Trends

 

1. IKONIC LOOK – STARLET

Glamourous Reality Collection 2/2005

 

A trend inspired by the icons of the silver screen and Hollywood’s golden era – think Marilyn Monroe, Clara Bow and Grace Kelly – it’s this effortless glamour that gave rise to the STARLET look.

 

2. IKONIC LOOK – OUT OF SHAPE

111 Years Collection 2/2009

 

Motivated by the New Wave music scene with its origins in Punk and Electronica, this trend perfectly captures these two cultural moods with a very directional but commercial key look.

 

3. IKONIC LOOK – NEO COUTURE

Catwalk to Salon Collection 2/2012

 

Walk on the dark side with a trend inspired by the androgynous, the powerful and the intense. A black colour palette and sharp tailoring keep the NEO COUTURE look ultra-modern.

 

4. IKONIC LOOK – ELECTRIC YOUTH

Colour Buzz Collection 1/2013

 

Inspired by the same dynamic energy that brought us Punk and Grunge, ELECTRIC YOUTH was born. In our hyperkinetic, interactive, blogosphere reality, the only use for a rulebook is to tear it up and this look demonstrates this ‘tribal culture’ perfectly, with an ‘anything goes’ approach!

 

5. IKONIC LOOK – ROK CHIK

Modern Style Collection 1/2015

 

The ROK CHIK trend continues to fashionably – rock on! Driven by the ‘wild side’, this trend displays a take on rock chic glamour with a provocative and daring directional look.

 

6. IKONIC LOOK – HIPPI GLAM

Modern Style Collection 1/2015

 

Enthused with bright florals and patterned prints from the 1970s, HIPPI GLAM demonstrates a strong hippy-dippy vibe through an overtly feminine look and undone styling.

 

7. IKONIC LOOK – URBAN SPORTS

Made to Create Collection 1/2016

 

Today’s fast-paced lifestyle and continuous momentum keeps the URBAN SPORTS trend moving forward with a strong colour direction and statement style.

 

8. IKONIC LOOK – OPULENT

Modern Ikon Collection 1/2017

 

The OPULENT trend look is a contemporary take on old-school glamour, with ‘50s silhouettes, Renaissance-inspired shades and gorgeous curls – it’s feminine, sultry and very sophisticated.

 

Educational Support

Salon clients expect hairdressers to be able to recreate the latest looks as soon as they happen – this is just the modern connected world we live in. So, to keep delivering on-trend looks, past or present, you need to keep your knowledge on point and that’s where we come in:

 

Discover a range of motivational, trend-led seminars and learn how to produce salon-friendly, wearable looks with true creative flair!

 

To receive the full Essential Looks 2:2017 ePackage, contact a Schwarzkopf Professional representative. Further Essential Looks App information can be found on iTunes and Google Play.