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Trend Alert: IGORA #RoyalTakeOver

For the first time ever, Schwarzkopf Professional opened the doors to the IGORA ROYAL colour labs, allowing inspiring colourists to come together to create brand new co-created shades. Included as the 4th trend in this season’s Essential Looks, IGORA #RoyalTakeOver Dusted Rouge and Disheveled Nudes have already taken the industry by storm!


"Along with our three trends, we’re launching our brand-new colour story, IGORA #RoyalTakeOver. We’ve handed over IGORA ROYAL to the world’s top digital influencers teamed with global leading colourists – to play, experiment, dream, and REinspire…"


– Simon Ellis | International Creative Director


The visionary inspiration of this unique artistic collective will materialise in three unique IGORA ROYAL colour collections for Essential Looks:


  • IGORA #RoyalTakeOver Dusted Rouge
    Lesley Jennison, UK-based, world-renowned educator and celebrity colourist from the UK and Jean Phillippe Santos, an up-and-coming trend colourist from Sao Paulo co-create an authentic yet sophisticated take on reds. The unpolished Dusted Rouge shades range from barely-there red hues to deep shaded vintage tones. Applied using the new Vertical Melting Technique, the muted red shades create seamless tonal gradings that fade inside out adding beautiful iridescence.


  • IGORA #RoyalTakeOver Disheveled Nudes
    Matt Clements, award-wining colourist from Australia and Jorge Cáncer, world-renowned educator and member of Xpresion Creativos from Madrid take their new nude colour palette to the edge by adding contrast and character. Six new soft and disruptive shades – from powdery blondes and pastels to darker, shadowy tones – provide a soft, yet strong and modern colour appeal. Using the new Vanguard Accentuation Technique, the modern nude shades are used to create strong, directional shapes through a contrasting play of sharp, graphic lines and soft, organic colour gradings.
  • The third IGORA #RoyalTakeOver trend is in development and will debut in September 2018 as part of Schwarzkopf Professional’s 2:1018 Essential Looks Collection.

Now fully digital, the Essential Looks Magazine and App is your destination for all things trend related – talk to your local Schwarzkopf Professional representative to find out more!