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Trend Alert: REAL ME

REAL ME is all about the real you – but better – embracing authenticity in every hue of nude.


"This is self-expression meets self-possession. A level gaze. A confident stance. A natural cool. Real life. Just like we pictured it..."


– Simon Ellis | International Creative Director



Fashion Direction

This trend is about revealing and celebrating the 'real me'. Fashion errs on the side of pared-back luxe with satin slips, airy silks and layers of tulle, lace and mesh.


Hair Colour Direction

Sleek, shimmery, pure, clean shades of naked BLONDME and IGORA colours complement skin tone for a flattering look, whilst high-contrast placements perfectly frame the face thanks to the new Colour Contour Technique.


Hair Styling Direction

Suited to longer hair, REAL ME highlights natural shapes, styled with minimal detail. Free-flowing hair with subtle movement matches the authentic - 'this is me' - mood with ease.


For all the latest trend inspiration at the touch of a button don't forget to download the fully digital Essential Looks Magazine and App! Talk to your local Schwarzkopf Professional representative to find out more...