Trend Alert: The REinventing Hair Collection from Essential Looks

In this season’s spring/summer collection, Schwarzkopf Professional bring to life 120 years of expertise across four new trends that REinvent, REimagine and REinspire hair!

 

The REinventing Hair Collection 

“Right now, change is everywhere. In the way we consume information, in the dialogue between art, lifestyle, technology and culture, and in the way the trends of tomorrow are defining the zeitgeist of today...In our industry, we’re all continuously REinventing hair in every dimension, that’s the only way to thrive and grow. At Schwarzkopf Professional it’s our mission, today and every day. We’re always inspiring, creating and always dreaming big, which is why we’re so excited to share this season’s REinventing Hair Collection with you...It’s a fast, furious, brand-new world, and we’re right there, pinning down the trends that really matter!”

 

– Simon Ellis | International Creative Director

 

Discover the Trends

Trend 1 – RANDOM REBEL

Underground club culture has come up for air in an eclectic statement for every day: RANDOM REBEL celebrates self-expression, the cultural outsider and the rebellious maverick with high-impact hair colours and extreme textures.

 

Trend 2 – REAL ME

This trend is about revealing and celebrating the ‘real me’. REAL ME embraces the authentic, showcasing real life – just dialled up a notch – in every shade of natural with face-framing, high-contrast colour placements that highlight natural shapes on free-flowing hair. 

 

Trend 3 – BEYOND BORDERS

Reflecting a transcultural society, BEYOND BORDERS blurs boundaries to celebrate diversity – attitude is everything and no rules rule! Multi-tonal colours create the look of extra lift, making the most of curls, waves and natural kinks.

 

Trend 4 – IGORA #RoyalTakeOver

For the very first time, Schwarzkopf Professional has opened the doors to their IGORA ROYAL colour labs; three of the most inspiring digital hairdressing influencers team-up with three of the world's leading session colourists! Explore two of the unique IGORA ROYAL colour collections for Essential Looks: IGORA #RoyalTakeOver Dusted Rouge and IGORA #RoyalTakeOver Dishevelled Nudes

 

Educational Support

The rise of INSTAtrends are increasingly seeing-off fixed fashion seasons and more and more brands are selling straight from the catwalk using social media. Living in this faced-paced world means that hairdressers need to be able to quickly respond to the latest hair trends. This is why at Schwarzkopf Professional we are continuously REinventing hair – so REboot your salon business and learn the skills to deliver salon-friendly, catwalk-inspired looks in a trend-led seminar near you!

 

Essential Looks has gone fully digital with a brand-new version of the Essential Looks Magazine and App. The latest trend inspiration, how-to videos, product updates and exclusive behind-the-scenes content is available at the touch of a button – contact a Schwarzkopf Professional representative to find out more.