2019 Brings Inspiring New Seminars to Hairdressers Worldwide

Empowering education for true professionals, ASK Education is devoted to excellence in teaching and learning through an exciting new seminar offering for 2019.


"Education has always been at the heart of our industry. It’s only through acquiring the knowledge and skills to master our craft that we are then able to invent, innovate and blaze a trail towards
tomorrows trends today."


– Simon Ellis | International Creative Director


For 2019, ASK Education has undergone a bold transformation – a stripped back, streamlined structure means that the Schwarzkopf Professional education journey is easier than ever to follow! Core essentials in colour, backbar and styling have been enhanced with the introduction of exciting new courses… such as Gloss Boss a revolutionary new backbar offering, Fibre Foundations as well as creatively engaging Progressive Styling seminar.


Every year the ASK Education training programme offers fresh new ways of learning, either physically via cutting-edge seminars, or digitally; all of which can be booked on the new online booking section!


Available on select country websites, the brand new digital seminars hub provides information on the full ASK Education curriculum and is the easiest way to reserve seminar places for you and your team.


Covering all areas – colour, backbar and styling – seminar content includes:

  • Courses to systematically analyse, formulate, perform, maintain and master any colour to its maximum potential
  • Enrich your fundamental product knowledge on the new demi-permanent assortment, IGORA VIBRANCE; from progressing colourist's skills to creative mixing expertise
  • Gain expertise on up-to-the minute Triple Bonding and C21 Technology
    Enjoy innovative courses designed to show hairdressers how to reinterpret the latest viral trends
  • Treat your team to exciting opportunities to get to grips with ingredients deeply inspired by
    beauty care
  • Experience inspiring Essential Skills seminars that equip hairdressers with the tools to recreate any look, from basic to creative
  • Grow your core knowledge on controlling lift and tonal direction for flawless blonde results
    – every time
  • Embrace tomorrow’s up and coming street style trends before they turn mainstream
    Live demos and fashion-led Essential Looks events, showcasing how seasonal trends can be translated into salon reality
  • Gain confidence in salon business expertise with tips & tricks to embrace the digital revolution
  • Learn true craftsmanship and how to translate it into simple, efficient and smart solutions for all hair needs
  • Find out how to become a true expert in personalised haircare through consultation and sensorial massage techniques
  • Develop the skills to examine and discuss the condition of your clients’ hair and scalp
  • Explore consultation methods and learn how to recommend bespoke home care regimes
  • Discover forward-thinking techniques to master distinctive hair patterns and textures
    Perfect your professional expertise by learning how to enhance the natural beauty of curls and waves
  • Immerse yourself in a world of creativity and witness endless styling possibilities
    Get to know the inspirational session secrets of Schwarzkopf Professional's style visionaries
  • Explore the world of barbering trends and the full potential of the gents’ hairdressing market
  • Fuel your creative spirit with iconic products, inspiring consistencies and breakthrough formulas

Share our passion for hair? Make sure to download your local seminar brochure to discover your local training opportunities! Plus for registered users, webinars, product demonstrations and how-to tutorials are available on the Schwarzkopf Professional eAcademy via www.ask-elearning.com