Essential Brands: IGORA ROYAL ABSOLUTES

Complementing the existing IGORA ROYAL ABSOLUTES assortment, Schwarzkopf Professional’s age-defying colour range has been extended to include four new, on-trend shades.


What is it?
IGORA ROYAL ABSOLUTES, with a Pro-Age Complex built-in (containing Siliamine and Collagen) is designed specifically for mature hair. The new colour directions include three flattering cool and beige tones and a decadent chocolate blonde. All four shades contain the unique Pro-Age Complex, offer 100% coverage for white and grey hair and come with low-odor technology built in.


What can you do with it?
The new shades are designed to fit into a range of different colour services, including: balancing out salt and pepper hair, covering greys or whites, or beautifying naturally white locks. IGORA ROYAL ABSOLUTES is best used with the Face-Framing Technique, to create a sophisticated play of shades and the most flattering, age-defying looks.

 

 

“Using ‘baby-lights’ to frame the face creates slimmer contours and works like a highlighter underneath the eyes, lifting the face”


— Lesley Jennison | Schwarzkopf Professional Global Colour Ambassador


The new tone directions can also be integrated into bespoke colour and care services with BC EXCELLIUM, the complementing care range for mature hair.


What is the big deal?
Women over the age of 40 are a salon’s ultimate VIP, visiting their hairdresser up to ten times more per year than other clients – as such, they deserve the full VIP treatment. The launch of four new fashionable shades from IGORA ROYAL ABSOLUTES provides hairdressers with added versatility to reflect and enhance their clients’ natural beauty and individual style.


Give me the facts!

  • Four new pre-mixed, on-trend shades
  • Unique Pro-Age Complex with Siliamine and Collagen offering extra care for mature hair
  • 100% coverage for white and grey hair
  • Low-Odor Technology

Where can I learn about it?
Discover specialist services and learn how to deliver expert consultations, whatever your client’s age, in one of Schwarzkopf Professional’s inspiring care seminars. Download your local seminar brochure to explore the educational programme available near you…


Where can I learn about it?
Further your mature client knowledge and key colour know-how with audio-visual training from the ASK eAcademy: