Digital Salon: Grow Your Business with the Power of Social Media

In a series of upcoming Digital Salon blog posts, Schwarzkopf Professional's ASK Education team aim to inspire hairdressers worldwide to get on-board with digital and expand their business through social media marketing.

 

"In a digital world that’s more connected than ever before, new has been and gone and next is happening right now."

 

– Simon Ellis | International Creative Director


In order to keep growing your salon business, it's essential that your salon and hairdressing staff are actively using social media for marketing purposes – in an age of rapid technological advancement there is no longer an excuse to not be up-to-date on digital!


Year on year, social media continues to bridge the communication gap between salons and their customers. As an introduction into how hairdressers can create and maintain a continuous dialogue with their audience (existing and potential new clientele) and become a trusted salon, this post aims to highlight the strengths and opportunities of key social media platforms.


Social Media Platforms

The most popular social media platforms are Facebook and Instagram (other popular channels include YouTube, Twitter, Snapchat and Pinterest). For marketing purposes, you need to ‘fish where the fish are’, and engage with your audience on their chosen social media platform(s). Take a quick look into stats and facts for these most popular social media channels*:

 

Facebook

  • Over 2 billion monthly users
  • High potential for targeted advertising
  • Good for live streaming
  • Live videos can be saved on the feed

Instagram

  • Over 800 million monthly users
  • High interaction and engagement
  • Great for live videos (live content will appear at the front of 'stories')
  • Live content is only available for 24 hours after streaming

YouTube

  • Over 1.5 billion monthly users
  • 2nd biggest search engine
  • Perfect channel for tutorials
  • Video can be integrated into external websites

Twitter

  • Over 330 million monthly users
  • Fast-paced conversation
  • Largely a news, political and information providing channel

Snapchat

  • Over 300 million monthly users
  • Playful and raw content
  • Good for live coverage

Pinterest

  • Over 200 million monthly users
  • Ideal for souring and sharing inspiration
  • How-to posts work well
  • Suitable for linking back to own website(s)

Thanks to the potential reach, engagement levels and advertising opportunities it is recommended hairdressers focus social media marketing efforts on Facebook and Instagram.

 

Facebook in more detail

Facebook is like the old pub in your neighbourhood. Everyone knows it, everyone has been there. It’s kind of rustic, always crowded, cosy and you feel like home. It’s the place where you can meet old friends but also possibly new ones…

 

For Schwarzkopf Professional and hairdressers alike, Facebook's role is to keep the audience up to date; communicating the latest product and look launches through engaging posts and catchy copywriting.

 

Remember to...

  • Respond to comments and queries through good community management
  • Try using targeted ads for product launches and campaigns
  • Use Facebook Live at events as a new version of storytelling

Instagram in more detail

Instagram is like the fancy new café in your neighbourhood. Still quite new but already an institution. Stylish and aesthetically emotional people are hanging around looking for inspiration while meeting other creative and mostly young people…

 

For Schwarzkopf Professional and all users alike, Instagram is THE most inspirational platform. Being the most visually driven channel it's easy to highlight great colour results, client transformations, hair styling and care, as well as the latest trends. It's also the perfect platform to connect and collaborate with influencers, and post carefully curated content.

 

Remember to...

  • Aesthetically show-off your salon, staff and clients
  • Engage with your audience and connect through a shared passion for hair
  • Highlight/tag relevant and popular people affiliated with your salon/business
  • Explore features such as: Instagram stories / live video / slideshow posts

Look out for ASK Education's brand new offering of digital seminars where Social Media Influencers and Schwarzkopf Professional's Global Ambassadors explore the benefits of creating a digital buzz and how the viral community can boost your salon business; download your local seminar brochure today to see what's on offer in your area. 

 

Hairdressers can also go digital – right now – with inspiring video footage, cutting edge product information, livestream sessions, webinars and much, much more on the ASK eAcademy. Enter a world of digital learning via www.ask-elearning.com – register today!

 

Don't forget to share your creativity with the @schwarzkopfpro social media community! Tag your best creations with the #schwarzkopfpro / #askeducation / #apassionforhair hashtags for your chance to get featured on the @schwarzkopfpro accounts and reach over 1 million followers!


*accurate as of April 2018