This season celebrates ten years of Essential Looks from Schwarzkopf Professional. Yet again Essential Looks captures the essence of the catwalks from the world’s fashion capitals; delivering relevant, inspiring, insightful trend images and information right into your lap. Schwarzkopf Professional has documented a decade of fashion evolution producing gorgeous visual imagery that successfully encapsulates the zeitgeist of every season.
Steve Hogan, Creative Director for Schwarzkopf Professional Essential Looks says ‘Modern Life is the perfect collection to wrap up our tenth anniversary year. We have looks that inspire the hairdresser and the client to express their personal style with flair. Essential Looks has never strayed from its primary purpose of giving our clients usable and accessible interpretations from the catwalk – and we are really proud of that!’
The Modern Life Collection has four distinctive fashion moods.
Minimalist is clean, simple and strong. Structure and graphic style is ever present on the catwalks and this season’s interpretation saw simple shapes and strong outlines blended and layered with thoughtful complexity. From the ‘A’ line dresses and narrow silhouettes of YSL to the cinched waists and shiny fabrics of Marni the catwalk clearly paid homage to modernism teamed with a touch of Dada inspired anti-establishment thinking. In this mood, gamine cropped-out lengths, with contrasting layers, merge with clean classic bobs that use blocks of colour in jet-black and claret. Chignons, slim ponies and sectioned out lengths on long hair are tight, clean and glossy.
Glitterati is the new wave in seventies glamour. The Dolce & Gabbana catwalk saw gauzy maxi length animal prints and satin jumpsuits finished with gold accessories, evocative of vintage Studio 54. Fabrics were high luxe and super glamorous with plenty of fur, feather and jewels, such as the oversized jewelled belts at Fendi. Flashes of neon hot pink and abstract prints punctuated the collections. This mood is stylised, expensive and ultra elegant. Hair is all about big blowouts, oversized textures and ultimate condition. Fringes are big news – heavy, flicked or chunky and dishevelled. Colours are auburn, gold and ruby in luminous shades.
Boys Own is full of mannish allure. Catwalk men (and women) were bending the rules and blurring the edges of tradition. Modern tailoring was complemented with a rough urban edge in navy, army green and dark grey. Tailored tight pin stripe trousers skimmed the ankle at Burberry, while the cuffs of their oversized cable knits hung below a super smart grey cashmere trench. Dries Van Noten captured this juxtaposition of formal tailoring and casual deconstructed style with his donkey jackets and metallic oxfords. As a result, hair is a sculpted mix of button-down school-boy polish with clean finishes and length, with strong, broken outlines.
Femme Fatale delivers ‘contrasts of feminine beauty’. With cues from the beaded bustier’s at John Richmond to the leather and PVC mini dress at Gareth Pugh, this mood has a split personality. On the one side, Burlesque is soft, sexy and glamorous with erotic dishevelled textures and graphic sculptural head shapes. On the other, Vampish Urchins are strong, powerful and seductive – high shine with laminated finishes and pops of contrasting colour. This mood is about mixing up sexy, retro glamour with playful textures and tailoring, these are pin-up girls for the modern era. Hair is piled, pulled, blown and tossed. Colours are washed-out golds, strawberry blondes and resonant browns.
Feel like changing to a Modern Life? Find your Schwarzkopf hairdresser near by: www.schwarzkopf-professional.com/salonfinder
