ASK = Academy SchwarzKopf

ASK is derived from academy schwarzkopf, but it also stands for attitude, skills and knowledge – because we know these are the key values that define a top hairdresser.

We currently have 50 academies and studios all over the world, delivering a unique training system designed to meet the entire training and support needs of all hairdressers.

We are proud to be the first company offering standardised educational information and training material to every ASK instructor worldwide via a secure intranet. The ASK material is downloadable and available in a range of languages from English through to Japanese.

In this way we have defined a global standard which we are able to maintain from Hamburg to Sydney. Whether you step into a flagship academy in Tokyo or London, you will receive training to the same professional standard every time... In this way, we make your hardest decision – where will you train tomorrow?

Click here to see how ASK is spread around the world.